Write to sell

Write to sell more

Double or even triple sales from your website, E-mails,
sales leaflets, brochures, adverts and trade stand

The perfect half-day master class for your next sales team meeting?

Half-day master class:  from £1,250.00 + vat
For booking conditions and two master classes on the same day, Click Here

email me2

………………………………………………………………………………………………………
 “I learnt more in one day than I have in 30 years of marketing
and selling in business.”
David Adams, MD, Fastlane Market
………………………………………………………………………………………………………

Does your sales promotion fail to encourage more people to buy from you?

  • Does it fail to win you more customers or higher sales?
  • Does it sell your product and not what what the customer will achieve or gain?
  • Is it easy to read or do people give up without reaching the end?

How this master class teaches you to write powerful copy and win more sales

  • Website copy that converts interest and wins customers
  • Clever ways to make your headlines and copy sell far more
  • Fonts- why Times Roman and Arial can ruin your sales
  • The copy approach that boosts your sales three-fold or more
  • Which e-shots and mailers sell best, which fail and why
  • Eye-catching design and layout – research results confirmed
  • Short or long copy – which sells best? This may surprise you
  • Press and magazines – which work best? The real test
  • Exhibitions and trade shows – stand copy to increase foot fall

Also covered in detail:

How do professional writers create impressive copy?
Easy step-by-step copy crafting and editing

How do you win the two second attention challenge?
In just two seconds prospects decide to read on or leave

• How do you overcome ‘writers block’ – permanently?
And it’s a lot easier than you think

How do you identify the most powerful selling points?
And it’s not just about you and what you sell

• How do you write power copy that commands action?
The words and phrases that encourage prospects to act

• What message structure wins a three-fold increase?
What prospects want to know and when

• What five key human motivators drive up response?
How to give customers convincing reasons to buy from you

What research tells us…
The master class content is packed with research findings, real examples and case studies that confirm what works and what fails. In-depth research conducted by leading research organisations, including Gallup,  identified the key factors that make some promotional copy succeed when others failed. The researchers examined customer reaction to advertising produced by many of the world’s largest agencies (for some of the world’s leading companies!). The majority failed to stimulate positive customer response.
An alarming number actually put the customer off buying altogether. Only a rare few achieved an optimum level of sales…see why.

How research studies help you win higher sales
The researchers identified 6 key ways to make headlines and copy work more effectively. Follow their full 16-point checklist in your web copy, ads, mailers, e-shots and brochures and you ensure significant increases in both enquiries and sales. Put simply, you’ll learn how to make people buy a lot more from you – and a lot more often.

Directors, partners and senior executives who meet prospective customers
This master class is ideal for business owners and directors as well as marketing and sales people. The business sectors discussed include professional services, financial and business services, manufacturing, industrial, technical, IT, recreational and training.
But, everyone in business can achieve a higher response from their promotional activities simply by following the rules taught in this master class.

Comprehensive reference workbook for each team member
Each team member receives a valuable workbook, packed with essential knowledge
that enables you to make people buy a lot more from you, a lot more often. The three comprehensive checklists for content, writing and layout can be used every time you
write, to ensure you maximise your sales.

………………………………………………………………………………………………………
“Seven years after attending Mike’s training, I still refer to the
workbook every time I write a flyer or advert. It just works!”

Alan Beaumont, MD, Greenfingers Wholesale Nursery.
………………………………………………………………………………………………………

Over 26,000 businesses have benefited from my training,
50% have come back more than once!

I have taught over 420 sales teams. They include finance and banking, professional

and consulting services, engineering, manufacturing, business services, recruitment,
logistics and training. Many are national, international or regional leaders in their
field, a huge depth of selling experience that I shares with sales teams during my
master classes.

Over 26,000 business people, responsible for sales, many from the top 1,000 UK companies, have already experienced my training in seminars at regional Chambers
of Commerce, the EEF and other leading training organisations over the past nineteen years.

Attendees included sales staff, sales directors and account managers, CEOs,
directors and owners of smaller businesses, as well as consultants and professionals.

………………………………………………………………………………………………………
“This has totally transformed my business. My new brochure
now gets me into the larger customers in my market place.”

Jeff Taylor, MD, Taylor-Made Signs, Cardiff.
………………………………………………………………………………………………………

Costs:

Half-day master class:  £1,250.00 + VAT
One day master class:   £1,950.00 + VAT

email me2

Booking conditions:
The price is for up to twelve delegates per master class.  Add £10 +VAT for each
additional person attending. No maximum number of delegates, however interactivity
does reduce with larger numbers. The fee includes all travel expenses within England.
(Travel to other UK countries and abroad may incur additional costs).