Superior selling and closing skills

Eight key selling and closing techniques of high achievers. Skill your sales team to achieve and
exceed challenging sales targets.

The perfect half-day master class for your next sales team meeting?

Half-day master class:  from £1,250.00 + vat
For booking conditions and two master classes on the same day, Click Here

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“Fantastic learning. Fantastic speaker”  Nigel Armitage, Frontline Solutions
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Does your team achieve the optimum level of sales?

  • Do they leave money on the table by not selling across your full range?
  • Do they lose customers to lower priced or less capable competitors?
  • Do they have dormant, past or lost customers that need to be revived?
  • Do they miss opportunities to capture your competitors’ accounts?
  • Do they convert as many leads and enquiries as they should?

How this master class boosts sales income with no increase in selling cost

  • Revives dormant or previously lost accounts with an assumptive approach
  • Compels competitors’ key customers to explore changing to you
  • Unlocks valuable up-sell and cross-sell opportunities using soft questioning
  • Encourages more prospects to buy with powerful ‘reflective question’ techniques
  • Increases a prospects confidence to buy using higher level interpersonal skills
  • Turns around rejections by testing with added reasons to engage and buy
  • Overcomes objections with the proven ‘iceberg’ approach, few salespeople use 
  • Closes sales confidently, without being pushy or risking the order

Sales strategies, skills and techniques that create top sales achievers
Eight practical and highly effective selling strategies and techniques, from how to impress during a first customer meeting to closing successfully.

Individually each of the eight selling, interpersonal and closing techniques wins additional sales. Together, they add up to a truly professional sales approach. And, whilst several of these techniques are more advanced, your team members do not require earlier training
in sales in order to benefit.

Practical, real world selling skills
The master class content is based on the skills development needs of over three hundred sales teams I have previously taught, from international companies to small niche specialists. In this master class I demonstrate how top sales achievers sell.  How, by applying a similar approach, your team can realistically achieve a 15% to 20% increase
in sale conversion rate from their customer calls and visits, sometimes more (in addition
to your expected sales growth
). Consider the increase in your order book value, with little or no increase in your selling costs, when your highest sales achievers sell more and your lowest achievers catch up with your top performers.

Almost immediate pay-back in higher sales
Several of the techniques can be applied straight away and boost your team’s sales income quickly, giving you a fast payback on the training. Others need a degree of practice to perfect, but reward your team by continually increasing sales in the following months.

Directors, partners and senior executives who meet prospective customers
The master class is also for directors, partners and senior executives who meet customers. In a larger firm, you may lead the sales negotiations with important prospects or clients or when your salespeople need help with a difficult sale. In a professional services practice or smaller company, you may be personally responsible for converting enquiries into sales.

Comprehensive reference workbook for each team member
Because there is a lot to learn, and several of the skills take a little time to perfect,
each delegate receives a comprehensive workbook to help them practice their
enhanced skills in the days and months following the training.

How much additional sales income?
Consider for a moment how an achievable 15% or 20% increase in sales, perhaps
more* would increase the income and the operating profit of your business,
with little or no increase in your selling cost (except for sales commission).
And not just any sales, but higher quality, higher margin orders from difficult
-to-win customers you ideally would like to secure.

Over 26,000 businesses have benefited from my training,
50% have come back more than once!

I have taught over 420 sales teams. They include finance and banking, professional
and consulting services, engineering, manufacturing, business services, recruitment,
logistics and training. Many are national, international or regional leaders in their
field, 
a huge depth of selling experience that I shares with sales teams during my
master classes.

Over 26,000 business people, responsible for sales, many from the top 1,000 UK companies, have already experienced my training in seminars at regional Chambers
of Commerce, the EEF and other leading training organisations over the past nineteen years.

Attendees included sales staff, sales directors and account managers, CEOs,
directors and owners of smaller businesses, as well as consultants and professionals.

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“This is the third Mike Kingston master class I’ve attended
and yet again left on a high – super keen to get cracking with
all the new skills I’ve learnt – thank you!”

Michelle Leggatt, Mindworks Marketing
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Costs:

Half-day master class:  £1,250.00 + VAT
One day master class:   £1,950.00 + VAT

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Booking conditions:
The price is for up to twelve delegates per master class.  Add £10 +VAT for each
additional person attending. No maximum number of delegates, however interactivity
does reduce with larger numbers. The fee includes all travel expenses within England.
(Travel to other UK countries and abroad may incur additional costs).